They also use Twitter actively working on getting more of the staff and especially the top leaders

By not setting limits and having a curious approach they have managed to achieve great success with commitment. The boss has Instagrambilder taken by people from all over the world hangs on his office container home and when people ask what it is he replies, "There, it's social media," They have taken the new container types that follow them even saving them billions, based only dialogue with customers in social media.
The results are created by internal committed and Jonathan Wichmann has the job of Head of social media. He was hired after working as a consultant for the company in a few months when they realized that communication had to come from within.
They started to listen for 2-3 years in kommuniksjonsavdelingen. They thought it was exciting, but would wait to see. They looked at social media, not even one thing but closely related to business. container home The communication should be genuine and trustworthy they wanted to that this should come from within. The challenge was that this varsalg to consumers, how can we use social media for a B2B company. The brand had great value, especially in Denmark, even though the product container home was not the most exciting and engaging.
For Maersk traded it to get closer to customers. Why social media in Maersk Line: Brand awereness Customer Loyalty Employer Branding Employer retention Customer Insight Product Development Easy to use and cost effective tool for communication, marketing, HR and customer service.
For Maersk does not turn social media on marketing, but about communication. Like many others got one question: "where is the money" "how can we make money on this?" When asked oneself why one has a great communications department? Jo for conducting communications with customers and the market. The times they have tried in selling similar message has subsided and the commitment they have gotten bad feedback.
Maersk and Wichman chose to look slightly container home different figures from Facebook and compared with the largest companies container home on Facebook in June this year. There they gave a score with a value () on; Likes (2) shares (2) comments (4) out of the 10 past records and divided it by the number of fans. They saw that they were almost as popular as Lego, and far more popular than both Coca-Cola and Red Bull.
Maersk has also seen the effects of using social media proactively. When one of their ships arrived in Rotterdam with a dead whale on the front of the ship could easily have been a case for animal shelters and media. Instead Maersk went out on it first, after considering internal discussions. No Maersk had done something wrong and they wanted container home to be honest and tell her story before it came from other channels beyond their control. Post was enjoyed and shared almost identical and was also a positive thing rather than a negative.
They also use Twitter actively working on getting more of the staff and especially the top leaders on Twitter. They are a total of nine channels and images have become a popular part of social media. The logo of the visible star engages obviously. CEO of Maersk had their eyes on Instagram when he got a billedkollasje of Instagram photos taken by users around the around the world, by Wichman when he saw that the manager's office lacked something on the walls and to show his commitment there. When visitors come to his office, they say: What is it? and then he answers: It is social media! Now he always wants to be interviewed in front of this picture.
On LinkedIn, are in addition to the firm since also created a group called The Circle Shipping with 255 members. Here they have a more serious and professional container home appearance according to them. The group discussed the trends and challenges for the shipping industry and good discussions and conversations in this group can give them much more value than a survey, according Klavs Valskov, Director of Communications. One of the outcomes and innovations that have come after discussions on LinkedIn is that they have taken the folding containers that take up much less space on the ships when they are empty. "This shows that if you open up online and create the right conditions for discussions, you may come across ideas that are worth billions" has Valskov stated. This shows that there is big money to bring to Maersk Line by being more open.
Here they partly shared the story of the rescue of the Clara Maersk. The ship rescued 3,628 Vietnamese refugees in 1975. History became very popular and shared abound. But what made the biggest impression was when one of the refugees who were rescued contacted after the story was published. She wanted to correct the story. The story was that there were born two children among the refugees after the rescue. It turned out to be three, and she was the third. You can read the full story here.
In total, they spent $ 30,000 and even if they have not begun to look at ROI when the investment has been so low for now, they are working now look at models container home and an analysis of what to do, where and how. This sh